Veruca Salt was created as an outlet for both my passion for retail and a place for me to collect all my creative thoughts and ideas within the fashion industry. As a 20-something living and loving life in the big apple, I wanted to share my sense of style with friends, family and (now) readers. It has become an amazing tool to not only share ideas, but also to create a network of friendships with those who have similar thoughts, tastes and goals. Blogging is a commitment and I look forward to seeing mine evolve over the years! Happy reading!